NZ Post’s foray into the Aust express courier parcel market via its joint venture with DHL has started. Parcel Direct is made up of six companies vowing “to take on the big guys” across the Tasman with an end-to-end supply chain model. Intrastate and interstate services have started in a bid to unseat the likes of Toll, TNT and Star Track Express, which dominate the market. The new express service brings together Parcel Overnight Direct, Hills Transport, Northern Kope Parcel Express, Vicfast Couriers, PEP Transport and Couriers Please under the one umbrella. NZ Post acquired Hills earlier in the year to add to its purchases of Couriers Please Parcel Overnight Direct.

The launch of the new company follows a year spent acquiring and then consolidating the different companies. ParcelDirect now boasts a national network of 800 vehicles and 1500 employees, contractors and drivers across 56 branches. ParcelDirect CEO Harlis Malkic says “our arrival to the market provides an exciting new nationwide alternative for customers requiring express distribution services.”

However, despite the new branding, Malkic says the six reputable operators will maintain their name with the addition of the red and yellow-themed vehicles and contractor uniforms which will also display ParcelDirect. “Individually, the acquired businesses offer a uniquely personalised service in their state of origin and this is only enhanced in the new business structure.”

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